Another great story from one of my favourite website - http://www.springwise.com/ - Cisse Trading Co. includes QR codes on its baked goods and hot drinks that enable customers to send a message to the farmers that harvested the ingredients.
The company focuses on Fairtrade chocolate-based desserts and cocoa beverages, whose ingredients are sourced from the Organic Growers Dominican Foundation (FUNDOPO) in the Dominican Republic. On each box or packet, a QR code can be scanned to take customers through to the company’s Facebook page, where they can leave a message to the farmers. Cisse then sends the messages along to members of FUNDOPO.
The idea is a fairly simple one that helps create a greater connection between its customers and the people that make their food. Could companies even go so far as to set up direct contact with farmers themselves, initiating a two-way dialogue between creators and consumers?
Website: www.cissetrading.com
Contact: www.cissetrading.com/get-in-touch/contact-information